Our Story

A brand new and exclusive label by British bridal house GAIA, BELIEVE offers a beautiful collection of chic, modern and luxurious wedding dresses designed and lovingly made by GAIA’s Atelier team of master dressmakers, using the finest fabrics, laces and hand-applied beadwork.

Because dreams can come true

BELIEVE is the result of a long-held ambition of bridal designer Maria Ryan.

From the launch of her very first bridal collection in 2015 to today, where GAIA is now a familiar name in the bridal industry and Maria’s designs are available through a network of more than 50 retailers across the UK and Ireland, she has remained steadfastly passionate about manufacturing wedding dresses in Great Britain.

The BELIEVE collection of wedding dresses are made exclusively by GAIA’s Atelier department – a team of highly skilled dressmakers who work alongside Maria to bring her creations to life. In addition to being at the forefront of the design process, Maria travels the world to hand pick the finest fabrics for the BELIEVE collection, ensuring that the gowns don’t just look beautiful, but they feel beautiful to wear too.

Maria and husband Simon are also deeply committed to providing the highest standards of customer service too. They maintain a close and supportive relationship with their retailers (and proudly hold a prestigious Bridal Buyer industry award for customer service to prove it!) as well as taking the time to personally respond to the enquiries they receive from brides-to-be, and attending GAIA retailer events whenever the opportunity allows.

View the BELIEVE collection here >

find a retailer

BELIEVE gowns are available from selected independent bridal retailers across the UK and Ireland. Use our postcode search tool to find a BELIEVE retailer near you.

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news & views


Top 5 Wedding Dress Trends for 2021

With boutiques now re-opening their doors after months of lockdown, scores of Brides are now looking for their perfect...

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GAIA, the new name for the bridal label originally founded by Maria and Simon Ryan in 2013, celebrates its official launch.

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Brides Up North previews the Decadence collection

Leading wedding blog Brides Up North previews the brand new Catherine Parry collection, Decadence, accompanied by an exclusive interview with designer Maria Ryan.

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